Value Network Module of Creative Industries Cluster Based on Big Data Analysis

Dongxia Ge

Abstract


This research based on big data analysis, applies grounded theory methodology to study the modular structure of creative industries cluster value network, implementing depth interviews and focus group interviews with 32 interviewers by selecting seven key industries which include art exhibitions, advertising media, film and animation, art design, consulting, content service and creative living, and three-layer coding (open coding, axial coding and selective coding) is applied to construct the modular structure model of creative industries cluster value network.


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References


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Revista de la Facultad de Ingeniería,

ISSN: 2443-4477; ISSN-L:0798-4065

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